Although blogging technically may refer to writing whatever you want and however you want, there are certainly some DOs and DON’Ts every blogger should follow. To narrow it down, for this time lets stick to what a blogger must know about. Some blogging terminologies that make you sound smart in front of your fellow bloggers. In fact, these terms will not just make you sound smart but will definitely broaden your knowledge about the subject.
Let’s check out some of the top blogging terminologies you would want to know
These are literally the Keywords. In normal understanding keywords of a given paragraph is the one word that the whole paragraph revolves around. These are actually the words that users type in to search for anything on the internet. If you have to find a recipe for an item for lunch ‘Chicken Burger Recipe‘ could be a keyword, if you have to find an online course about Leadership, ‘Leadership Online Course‘ could be a keyword.
A smart thing a blogger could do is make the use of the keyword, as creatively and possible and as much as possible, keeping in mind that it should not look like a forceful inclusion of the word. An example of how the keywords should be defined is explained below.
2. Meta Descriptions
Meta Description is a brief summary of the page or a blog post. It is considered very important from an SEO point of view. If you want your page or post to be easily found by search engines when a user searches for it on the internet, you should make sure that your page or post has this information.
In the above example, there are two Meta tags. The ‘Description‘ tells us about the page and ‘Keywords‘ tells us about the main words about which the page or the post is.
Generally speaking, one can say that there is not much of a difference between tags and keywords. However, every keyword can be a tag but every tag can not necessarily be a keyword.
Tags are generally those words that define the entire post or a page. Search engines make use of the post/page tags to find a certain searched contents.
If you write an article on a title, “Best Online Courses on Internet Marketing”, the possible tags could be, #internet, #OnlineCourses, #Courses, #Marketing etc.
A Permalink is simply a permanent static link to a page or a specific blog entry. In normal conversation, we simply call in a URL or a link to a specific article or a page.
According to Google:
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.
Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.
Its a log of links or pages or any other contents of your website. This is also an important technique to make your site easily and effectively get crawled by search engines. XML is the most common type of sitemaps used by websites all over the world.
An example of sitemap is given below:
<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="https://www.w3stuffs.com/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2017-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset>
- Every sitemap XML file must begin with <urlset> and end with </urlset>
- Every parent entry need to start with <url> tag and end with </url>
- The <lastmod> provides the information about when was the last time the page content was modified.
- The <changefreq> defines how often is the page updated on an average.
- The <priority> tag defines the priority of your page on your website, 0.0 being the least prioritized and 1.0 being the most.
AMP means Accelerated Mobile Pages. It’s an open source project that helps you optimize your web pages for mobile devices. It’s a lightweight version of your webpage that loads 85% faster. It is considered a must for bloggers because the number of smartphone users is skyrocketing every day.
It’s basically a global avatar of how you want to present yourself in your blog or any other social profiles. In the simplest form, it’s your profile picture. Visit gravatar.com
8. Ghost Blogging
Ghost blogging is a posting anonymously or managing blogs without revealing your real identity. It could also be done using some fake identity.
9. Web Analytics
A powerful tool to monitor and manage a website traffic. This has been proved to be a boon for bloggers as it can guide you to effective blogging. This gives the information of your website traffic based on geography, demography, type of devices etc. Google Analytics is the most used analytics and is considered more accurate than others. However, there are other analytic tools you can buy for more helpful features as well.
CDN is a Content Delivery Network designed and programmed to deliver contents (text blocks, images, videos etc) to a website to make it load faster.
You must have experienced many times when you open a link or a website, it does not load the image, text, videos or any other content but the browser acts as if it has successfully done the work it is supposed to ( that’s displaying the content) and you have no option other than closing the browser or hitting the refresh button. That delay in displaying the content is called latency, and CDN is designed to avoid user’s encounter with this annoying experience.
What CDN does that helps in delivering the content faster is, it minimizes the distance between you and your website’s hosting server by creating a cached version of the website’s content in different geographical locations also known as Point of Presence (PoP). All the PoPs from multiple locations in the world contains a number of caching servers that deliver the content.
11. The .htaccess File
It’s a simple text file that governs the way your website behaves. This is not just an extension as beginners might think but the entire name of the file is .htaccess. If you place the file in the root directory of your website, it will affect the entire site, if you place it in a certain directory, it will affect that particular directory.
Normally a .htaccess file is used to:
- Protect your site with a password
- Change the default page that your site normally loads which is more often index.html or index.php
- Redirect visitors to another page
- Deny access to your site or page
- Fixing search engines crawl errors
- Refer to Google Webmaster tool for this.
Backlinks, to explain in the simplest of terms are the links from another site. If a website (xyz.com) has a link to your website, then you have a backlink.
You need a backlink because it adds to your SEO score by helping generate more organic traffic. Links to your site on any other site tells the crawling algorithms that there are more similar pages that can be crawled. Backlinks help search engines find your content.
If your blog has relevant backlinks from other websites that have quality contents, your website will rank higher, this means your blog will rank higher in internet searches for your keywords. If your blog ranks higher, you’ll enjoy good traffic that leads to good conversion rate.